We developed a self-serve cloud-based web platform that allows video content creators to accurately measure their content’s emotional engagement and effectiveness on their target audience. We invite both short and long form video content owners to share their ready-to-test creative with millions of emotive viewers.
A new era of video analytics:
PREDICTIVE EMOTIONAL ANALYTICS
The cloud-based software reads facial micro-expressions via webcams, while targeted viewers watch video content on their computers or mobile devices. Emotional data is then synchronized automatically with video playback for second by second analysis and is aggregated dynamically by gender, age group, and DMA on our intuitive dashboard for advanced insights and normative benchmarking analysis.
Emotions and ROI
Emotional campaigns are likely to generate larger profit gains than rational ones.
It’s a fact: establishing an emotional connection with the audience creates a more effective tie. Video content owners that create an emotional appeal deliver better results and provide more powerful consumer experiences. EmoVu CloudSync measures those emotions!
Questions about EmoVu CloudSync? Contact us today!